SOOP Co., Ltd.

SOOP Co., Ltd. is a South Korean company formerly known as AfrecaTV Co., Ltd., primarily engaged in providing one person media platform services. The company announced its official name change to SOOP Co., Ltd. at its regular shareholders' meeting on March 29, 2024, and unveiled a new Corporate Identity (CI) aimed at building a new comprehensive brand to promote long-term growth and create opportunities for change. The name SOOP implies a free space like a forest ecosystem, where various people can communicate anytime and anywhere through content.