Down to his last dollar and drowning in humiliation, Stuart’s life implodes when his corporate tyrant ex-boss, Ellen, sabotages his job prospects and mocks his downfall. Homeless and heartbroken, Stuart discovers a viral video of Ellen flaunting her lavish lifestyle—a taunt that sparks defiance. Armed with a cracked smartphone and raw grit, he launches Underdog Studios, a vlogging empire built on relatability and spite. But as his channel skyrockets, Stuart faces a moral crossroad: exploit his audience’s trust for quick cash (like Ellen) or stay authentic and risk obscurity. When a leaked scandal pits him against Ellen’s media conglomerate, Stuart’s choices will redefine what it means to "sell out"—and whether redemption is worth the price of fame.
Gameplay
1. Audience Pulse Mechanic – Analyze real-time viewer comments to adjust your vlog’s tone (snarky, heartfelt, chaotic). Match their mood for loyalty boosts, or provoke them for viral spikes that risk "cancel culture" backlash.
2. Shadow Economy Hustles – Diversify income by moonlighting as a meme broker or selling merch with hidden subliminal ads. But overdo it, and your audience detects the greed, tanking engagement.
3. Ellen’s Sabotage Events – Counter her smear campaigns (fake scandals, bot armies) with tactical responses: debunk lies with mini-games or lean into the drama for controversial clout.
Key Features
1. Dynamic Brand Alliances – Partner with sponsors based on your reputation: eco-conscious brands for authenticity, luxury labels for flex culture. Mixing both alienates factions.
2. Content Deepfake Studio – Edit footage to embellish your lifestyle (fake exotic trips, staged "struggles"), but hire hackers to avoid exposure—each lie demands upkeep.
3. Underdog Safehouse – Convert earned riches into community hubs (free co-working spaces, mentorship programs) that passively generate loyal followers and block Ellen’s attacks.
Pro Tips
1. The 7-Day Grind – Post daily for a week without upgrades to trigger "Rags to Riches" mode, doubling ad revenue but locking equipment upgrades for 48 hours.
2. Controlled Cancellation – Let a minor scandal trend to gain sympathy views, then "apologize" via a tearful livestream for a loyalty surge—works once per playthrough.
3. Ellen’s Tell – During sabotage events, her logo flashes in Morse code; decode it to preempt her next move and steal her sponsors.
Preview: