HiShort is an overseas short drama platform developed by Hong Kong Elephant Network Technology Co., Ltd. It will be launched at the end of 2023 and focuses on providing 1-3 minutes/episode of Chinese short dramas to global users. The platform features personalized recommendations for both men and women, as well as a dual payment model of gold coin on-demand and membership subscription. Currently, it covers about 20 countries and regions, with the highest market share in the United States.
Content Characteristics and Update Strategies
Single episode duration: 1-3 minutes, perfectly adapted to fragmented scenarios such as commuting, queuing, and lunch breaks
Plot rhythm: Compact and not sluggish, with a reversal every 3 minutes and a slap in the face every 5 minutes. At the end, a strong hook is set to drive users to continue watching
Update frequency: dozens of new dramas are updated daily to maintain a fresh content and meet users' needs for updates
Content quality: Selected high-quality Chinese short dramas, well crafted, with emphasis on "refinement" in costumes, cinematography, and dialogue
Viewing process (nanny level steps)
Select TV series: Browse recommended content on the "Discover" page or search for specific TV series through the search box
Free trial viewing: Most TV series support free viewing of the first 2-3 episodes to understand the plot direction
Unlock content: Choose between gold coin on-demand single episode (consuming fixed gold coins) or membership subscription (unlimited viewing)
Personalized settings: subtitles, image quality, playback speed, and other settings can be adjusted while watching
Interactive operation: supports liking, bookmarking, sharing, and interacting with other viewers in the comment section
Recommended popular TV series
1. Top 3 on the skyrocketing chart
The CEO's Contracted Little Wife "(Urban Sweet Pet)
Plot: An ordinary girl unexpectedly signs a contract marriage with a billionaire CEO, from mutual disdain to genuine love
Highlights: High sweetness interaction, contrasting character designs, aristocratic grudges, with over 100 million views
After Time Travel Becomes Useless, I Kill Crazy "(Ancient costume time travel)
Plot: A modern female doctor travels through ancient times to become a deposed queen, and with her wisdom and modern knowledge, she counterattacks the court
Highlights: Smart power struggle, female growth, humorous elements, and online intelligence of the female lead
The Return of the Surplus Husband "(Urban Reversal)
Plot: After enduring three years of confinement, the son-in-law unexpectedly gains a mysterious power, exposes the conspiracy of his wife and family, and embarks on revenge
Highlights: Pretending to be a pig and eating tigers, high-energy face slapping, commercial warfare, male audience favorite
2. Top 3 word-of-mouth rankings
The moment when I first met the fragrance of flowers "(same-sex theme)
Plot: It tells the emotional entanglement between two girls from high school to adulthood, delicately depicting the love between the same sex
Highlights: Realistic emotions, delicate acting skills, recognized by multiple international awards
Back to the 1970s, the domineering mother-in-law took me flying "(Age Emotion)
Plot: A modern girl travels back to the 1970s, and her mother-in-law becomes a reborn mother, embarking on a life of unconventional mother-in-law and daughter-in-law
Highlights: Healing of family ties, memories of the times, funny and warm, female audience rating 9.2/10
My Wife is a Murderer "(Mystery Fantasy)
Plot: The husband discovers that his wife may be the culprit of a serial murder case, struggling between love and truth
Highlights: Brain burning plot, constant twists and turns, online acting skills, a must see for suspense enthusiasts
