IDramas is a short drama app. Zhangyue Technology's strategic upgrade to a "multimodal content production and operation platform in the era of artificial intelligence", with the core strategy being the export of short dramas. available in multiple languages including English, Japanese, Korean, Spanish, Portuguese, etc. The platform has thousands of short drama works, mainly translated dramas, and will increase the proportion of overseas local dramas in the future.
Core functions and experience
Content types: Sweet Pet, Abusive Love, Rebellious Shuangwen, Ancient Style Power Strategy, Urban Workplace, Suspense, Comedy and other full categories
Playback experience: minimalist interface, smooth transitions, vertical cinema level picture quality, AI intelligent precise push
Viewing mode:
Free users: Watch ads to unlock TV series
Paid users: Unlock complete content through "coin purchase" or "subscription system"
Gold coins can unlock early viewing privileges, meeting the needs of heavy users
Market performance and data
User scale: As of the first quarter of 2025, the cumulative number of new users has reached nearly 200000
Market performance: repeatedly ranked in the top 50 best-selling entertainment categories on the App Store and Google Play
Revenue performance: Within 3 months of going live, the monthly purchase revenue reached 500000 US dollars
Growth engine: primarily focused on paid advertising (Apple Search Ads, Facebook Ads), with a focus on targeted keywords such as "short drama" and "free Korean drama"
Content Strategy and Development Direction
Three step strategy: first translate high-quality domestic content → then adapt and remake it culturally → finally collaborate with overseas original content
Technological Empowerment: Independently Developing the "Palm Reading Translation Ape" Collaborative Translation Platform to Improve the Production Efficiency of Multilingual Content
Future plan: Deeply cultivate key regions in North America, Southeast Asia, Japan, and South Korea, gradually increase the proportion of overseas local dramas, and strive to become one of the top short drama overseas camps
Introduction to iDramas Platform
Core Features: Focused on high-quality vertical short dramas, each episode lasts 2-3 minutes and is compatible with mobile devices
Content update: New episodes are released daily, covering topics such as family disputes, business competition, and sweet love
User experience: minimalist interface, smooth transitions, high-definition streaming, personalized viewing list
Market positioning: Targeting global commuters and office workers, providing fragmented entertainment solutions
